Official Corporate Profile of JFP Consulting SAS

JFP Consulting SAS is a Colombian firm specialized in international consulting and the structuring of purchase-sale operations and logistics of commodities, with headquarters in Bogotá D.C. and an active presence in four countries across two continents.

Founded at the beginning of 2025, our company was born from the strategic vision of an executive team with more than three decades of accumulated experience in mining, hydrocarbons, international logistics, foreign trade, port management, leadership, business structuring, and corporate advisory. Although our brand is young, our operational and human structure is the result of years of prior work and trusted relationships built over time. We are a modern, agile, resilient organization, fully adapted to the demands of efficiency, transparency, and compliance required by today’s global trade.

Our work focuses on directly serving legitimate and serious international buyers, for whom we design, structure, and execute turnkey acquisition and logistics operations of iron ore and steel by-products, thermal and metallurgical coal, hydrocarbons (crude oil, fuel oil, diesel, petroleum coke, gas), and other strategic raw materials and products. JFP does not act as a direct buyer or seller of goods, but rather as a reliable structurer of complex operations, delivering value throughout the entire logistics, financial, and contractual chain, with a focus on risk mitigation and operational optimization for our international clients.

Mission and Vision

Mission: To transform the way international raw material transactions are structured and executed, by offering innovative consulting solutions, intelligent logistical support, and transparent negotiations that maximize profitability, minimize risk, and strengthen long-term business relationships.

Vision: To become the preferred strategic partner for refineries, mining companies, international trading firms, and institutional investors that demand excellence, legal certainty, operational clarity, and tangible results in their global commodity trade operations.

What Sets Us Apart – Our Value Proposition

• World-Class Executive Team: Our leadership team brings together more than 100 years of accumulated experience in multinational corporate structures, strategic development, logistics, and international trade.

• Structured International Network: We operate from Colombia, with active nodes in Venezuela, the United States, Bolivia, and a growing commercial network expanding into Asia and Europe.

• Global Strategic Alliances: We are close to formalizing an exclusive commercial alliance with one of the world’s most important iron ore mines, positioning us as its external commercial arm for international markets.

• Rigorous International Legal and Contractual Standards: Our contracts are governed by the laws of the United Kingdom, the International Chamber of Commerce (ICC), and the International Arbitration Centre (IAC), ensuring maximum legal security.

• Applied Innovation and Technology: We manage our operations with secure digital tools for documentation, traceability, risk analysis, predictive logistics, and real-time post-sale monitoring.

• Young, Bilingual, and Problem-Solving Operational Team: We are composed of a multidisciplinary team with high technical and academic preparation, used to working under pressure in multicultural and regulatory environments.

Our Areas of Specialization

We focus on complex, multimodal, and multicultural transactions in the following sectors:

• Hydrocarbons: International contracts for the supply of crude oil, fuel oil, diesel, and petroleum coke.

• Mining: Commercialization of iron ore, thermal and metallurgical coal, and steel byproducts.

• Cross-Border Logistics Management: Supervision and coordination of critical processes at origin, during transit, and at destination.

• Legal and Financial Interface: Support in contractual structuring, regulatory compliance, and financial due diligence.

Standard Corporate Documentation for International Counterparts

Our Executive Team – World-Class Human Capital

Paul Aular – CEO (Chief Executive Officer)

Paul Aular is a professional with a strong academic background in naval sciences and mechanical engineering, complemented by 30 years of experience in direct sales and business leadership. His career is marked by exceptional discipline, strategic thinking, the ability to perform under pressure, and a remarkable skill in structuring and coordinating complex international operations.

As an independent Herbalife distributor, among millions of distributors, he reached the top 1% globally and earned the rank of International Chairman’s Club Member, demonstrating entrepreneurial abilities, personalized negotiation skills, and leadership in building multicultural teams. In this role, he developed and led an extensive network of independent distributors, acquiring key competencies to create strong strategic alliances, conduct one-on-one negotiations with logistics companies, and coordinate complex international operations.

His background in direct sales enhanced his ability to communicate effectively and persuasively, adapt to specific counterpart needs, build trust, and close high-value deals. Moreover, the management of multilevel networks provided him with a strategic framework to supervise complex logistics chains, optimize resources, and ensure the achievement of goals in multicultural and regulated environments.

Currently, as CEO of JFP Consulting SAS, Paul effectively leads the intermediation and consulting of international purchase-sale and logistics coordination operations of commodities. His strategic vision, combined with discipline oriented toward adaptability and collaborative negotiation, drives the development and consolidation of a global network of integral solutions and operations, ensuring successful and sustainable outcomes in highly competitive markets.

Juan Carlos Caraballo – CFO (Chief Financial Officer)

With an MSc. in Business Management and an MSc. in Maintenance Management, plus studies and experience in Port Management, Power Handling, and Conflict Resolution, Juan Carlos is an expert in strategic and risk management. He has a solid 30+ year career leading complex national and international operations under strict regulatory frameworks.

His multidisciplinary approach and ability to structure processes with a comprehensive view have been key to high-impact projects in both public and private sectors.

Beyond his technical training and extensive experience in senior roles, Juan Carlos is known for his approachable leadership, commitment to teamwork, and skill in building consensus even in high-pressure environments. He has a strong service vocation, sensitivity to human capital, and an ethical vision that informs every decision. His experience has taught him that great achievements are reached not only through knowledge but also through respect, active listening, and deep understanding of the human element.

Fidel Hernández Cedeño – COO (Chief Operating Officer)

A sociologist with a specialization in international operations, logistics, and port management, Fidel holds an impeccable record in optimizing supply chains, developing strategic infrastructure, and executing complex projects within the energy industry—especially in hydrocarbons.

He has actively contributed to the design of postgraduate programs in areas such as Reservoir Characterization and Energy Geopolitics, bringing interdisciplinary insight to the sector’s technical and strategic development. He has served on high-level bodies like the Board of Directors of the Energy Studies Institute and is an active member of the Latin-Caribbean Energy Workers Forum, promoting the exchange of ideas, best practices, and regional cooperation.

Fidel combines technical and strategic expertise with strong skills in building harmonious and productive professional relationships. His leadership is based on empathy, mutual respect, and a deep conviction in collaboration as a catalyst for sustainable results. His experience makes it clear that success in the energy sector depends not only on efficient logistics structures but also on cohesive teams and relationships built on trust and shared purpose.

Merfe González – Legal Representative of JFP Consulting SAS

Certified Public Accountant, MSc. in Finance, and holder of a diploma in International Financial Reporting Standards (IFRS), with over 25 years of experience in financial, accounting, administrative, and legal roles within multinational companies across Latin America and North America.

Specialized in strategic financial assessment, control, and reporting, Merfe brings strong result-oriented ethics and full compliance with international regulations. Throughout her career, she has participated in corporate processes requiring alignment with international legal frameworks and adaptation to diverse regulatory contexts, contributing decisively to business stability and stakeholder confidence.

As Legal Representative of JFP Consulting SAS, she leads the legal and financial structuring that sustains our relationships with refineries, mining operations, steel producers, and international traders.

Her multinational expertise and institutional perspective allow her to serve as a reliable liaison between our company and strategic partners, ensuring transparency, legal strength, and long-term vision, even in the most demanding and dynamic business environments.

This leadership team, with proven experience in international deal structuring, the negotiation of high-value contracts, and risk management in global markets, represents JFP Consulting SAS’s most valuable business asset. Our ability to adapt, strategic insight, and commitment to excellence position us as the ideal partner for refineries, mining firms, and international commodity traders seeking robust results, long-term relationships, and seamless operations.